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Hoozin - It's a group chat

Hoozin is a mobile group chat app that challenged the way we interact using group texting. In this project I've done a user's research which includes A\B testing of prototypes for the challenges placed by - Hoozin's new concept.

Portfolio  >  Hoozin

Main Challenge - The first user should feel like home

As all new products, one of Hoozin's first business objectives was to gain the first user base. After creating the personas research, I discovered that unlike any other group chat, Hoozin users will feel lonely (as a result of the new chat concept).

One of the solutions suggested to solve this challenge was to create a unique experience for 1:1 chat with full body avatars that can send each other real life gestures such as sending a kiss, hug, wave goodbye and more. This unique experience takes ‘Smileys’ to a whole new level, and so it can compensate for the ‘loneliness’ of the current experience until more friends join the room.  

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