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ShopUS - Educational shopping in payments

Shop US is for people who needs micro loans. This site lets you buy online products from eBay and Amazon and pay in payments. For the ShopUS startup, I’ve conducted user research, competitor research, and full site wireframes for the product's web version.

Portfolio  >  ShopUS

Main Challenge - Have as little bureaucracy as possible 

 

The bottom line is that, this site gives users money and credit to buy products online. In order to minimize the risk, there are a lot of answers that the users must provide. Hiding the questions in a "lazy" data collection was the main problem in solving this challenge. In this project, I tried to take conventions from the standard ecommerce websites to make our users feel at home, and without them noticing the data collection we need in order to decide whether this user is eligible for a loan.

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